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Yamagata
- Glamping
- Hands-on nature activities
- Traditional craftmanship
- The evolving seasonal beauty of the mountains
- Shinto shrines and Buddhist temples
- Pristine water nurtured by rich land
- Soba
- Superior Sake and Wine
- Yonezawa Beef
- Zao Onsen
- Ginzan Onsen
- Morning parfait
- Farm-to-table lunches in Yamagata
- Cherry picking
- Atsumi Onsen